Skip to main content
All For Web For All

copywriting

GUIDELINES 3.1

back

Overview

Copywriting refers to the written content that is presented to the users to read and understand content on the web page. This guideline goes over how to make your content accessible and easy to understand.

Who is impacted

Users with cognitive disabilities, non-native language speakers, and anyone reading in a distracting environment.

How to test

Check reading level with a readability tool, verify the lang attribute is set, and ensure abbreviations are defined on first use.

Resources

Visit W3C Understanding Readable and WebAIM Writing Clearly for detailed guidance.

Readable Content

Web content should be written at a reading level that is appropriate for your audience. For general public websites, aim for a reading level around grade 8-9. Use short sentences, common words, and break up long paragraphs. Avoid jargon and technical terms unless they are defined or your audience expects them.

Setting the language attribute (lang) on your HTML element helps screen readers pronounce content correctly. If sections of your page are in a different language, use the lang attribute on those specific elements as well.

Clear Language

Use plain language whenever possible. Define abbreviations and acronyms on their first use. Provide explanations for unusual words or phrases. Structure content with clear headings, short paragraphs, and bulleted lists to improve scannability. This benefits all users, not just those with disabilities.